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Why is it essential to do your Wix website research?

Pro wix website designer

It is essential to do your Wix website research because it provides you with valuable information on the current state of the web, identifying trends and helping inform your decisions on how best to design and develop a website. Researching helps you get an overview of what other websites are doing in terms of aesthetics, features, user interfaces, content management systems, analytics platforms and more.

The process of user research is an integral part in the design and development stages for any website because it ensures that you are creating a site relevant towards your targeted audience.

Having this kind of knowledge allows you to make sure that you're creating something unique and fitting for the target audience. It also prevents common pitfalls such as forgetting about or overlooking certain functionality or design elements that customers expect to see. By researching competitors' websites, you can learn from their successes (and failures!) so that you can avoid making the same mistakes.

Here are two main components of website research, which are key in your website being ranked above your competitors for keywords that are an integral part of your business.

Competitor research:

Competitor research is also important when designing and developing a website. By comparing your website to those of competitors, you can identify what areas they are weaker in and use that knowledge to build upon their weaknesses. As well as identifying features or design elements which you can capitalize on, competitor research can help inform decisions such as the colour scheme, layout and size of images used.

Keyword Research:

Another vital aspect of research is keyword research. Without understanding the keywords or phrases being used by your customers, it's difficult to develop a website that is relevant to them. By researching and analyzing the most popular terms used on search engines, you can determine which words are being used to find sites similar to yours and optimize your website accordingly. This way, customers will be able to quickly find what they're looking for when searching online.

There are numerous tools available online for website research. Here are a few of the most popular and effective ones:


This tool is perfect for tracking website traffic, backlinks, and keyword ranking. It’s easy to use and you can also get detailed reports on your competitors.


Moz tools provide deep insights into SEO performance, link building opportunities, and website auditing. You can easily track rankings with their tool as well.


With SEMrush you can track site rankings on major search engines, discover new keywords, and analyze your competitors’ strategies. Plus, you get valuable insights into your own SEO performance.

GTmetrix :

GTmetrix helps you measure website speed and performance. This is essential for delivering a good user experience, which affects your overall ranking.

Overall, doing your website research is essential in order to create a successful site that meets customer needs and caters towards their preferences. Through competitor analysis and keyword research, you can build an effective strategy for developing a website that stands out from the crowd and provides users with an enjoyable experience.

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